Working as Social Creative for Topshop & Topman entailed constantly innovating fresh, dynamic content for the global social channels. Merging my design knowledge and insight-driven thinking, I shaped the visual tone for both brands, resulting in engaging, effective content. I was responsible for various regular tasks, from actioning weekly still life shoots showcasing newness to creatively conceptualising monthly product shoots, ensuring that creative was reactive and 100% shoppable.

​Managing the Instagram daily grid planners and sourcing influencer content strengthened my eye for curation. This experience proved valuable to my creative skill set and I drove change in working processes and created new systems of organising content.