branding
Focus on creating powerful brand identities that are unique and have a clear voice within their environment.
branding
Focus on creating powerful brand identities that are unique and have a clear voice within their environment.
branding
Focus on creating powerful brand identities that are unique and have a clear voice within their environment.
branding
Focus on creating powerful brand identities that are unique and have a clear voice within their environment.
lucy-rose
CV
Personal Details
Birth date: 6/10/1995
Nationality: Irish/ South African
Email:
Cell: +2779 3526780
@lucyrosecurrie
Currently based in London
I am 23 year old independent creative based in Cape Town, South Africa. I believe in creating eye-catching, conceptual work that makes an impression and has a strong presence and visual voice. I believe in experimentation and testing myself as a creative. I began my career in digital design in an e-commerce environment, moved through various freelance and in-office creative pursuits, and have now founded my own creative business, Juice.
Primary Experience
Secondary Experience
After completing a Fashion Certificate at the Vogue Condé Nast College, I immersed myself into three internships, each in different fields, to gain industry exposure before starting my permanent position at Miss Selfridge.
London, United Kingdom
Art directed & styled the A/W 17 digital launch
Graphic creation for SS/18
Social media content
Digital Design Intern | Illustrated People
Editorial Design Intern | British GQ
London, United Kingdom
Assisted the editorial team in the creation of the various monthly issues
Crafting of editorial spreads
GQ Generation logo concept development
March – November | Cape Town, South Africa
Campaign conceptualisation
Food styling, photography, and image editing
Illustration
Communication design: Mail Chimp | On-site assets
Packaging design
UCOOK | Junior Digital Designer
Independent Creative | Juice
November 2018 – present | Cape Town, South Africa
Freelance creative
Founding an independent design agency and clothing brand
Branding, illustration, content creation, art direction
Illustration & Digital Design Intern | Skinny Dip UK
London, United Kingdom
Assisted the textile and illustration team in the creation of illustrated prints for fashion accessories
Worked with the digital design team creating daily site assets
Designed icons and stickers for the site
Miss Selfridge (Arcadia Group) | Junior Digital Designer
July- January | London, United Kingdom
Crafting design assets for promotions and campaign across
the UK and other international sites
Social media strategy and daily content creation
Illustration for various campaigns
Campaign conceptualisation
Design School Internship | Digital Graphic Intern | Superbalist.com
(2 month internship placement | Cape Town / South Africa)
Hand crafted illustrations for various articles
Assisted the digital team produce web ready articles
Illustrated articles and social media content
Fashion Assistant | A Fashion Friend
June 2015 – October 17 | Cape Town, South Africa
Conceptualised and created fashion articles for the blog page
Hand-crafted illustrations for various articles
Assisted the fashion team on various editorial shoots
Styled "in-store now" posts
Provided general assistance in the form of admin, coffee runs and returns
Education
Vogue Conde Nast College of Fashion & Design
(2017 | London, United Kingdom)
Vogue Fashion Certificate – specialised in Fashion Communication, Media and Business
Awarded 'Excellence' and 'Top Fashion Media Student'
Red & Yellow School of Creative Business
(2014 – 2016 | Cape Town, South Africa)
Visual Communication specialising in art direction, illustration and graphic design
Reference
Amber Rose Pretorius
Former Head Of Brand at UCOOK
Amber Dodd
Senior Designer | Miss Selfridge
Dylan Muhlenburg
Former Editor | Superbalist.com
Raya Rossi
Former Creative Director | A Fashion Friend