Personal Details

Birth date: 6/10/1995

Nationality: Irish/ South African


Cell: +2779 3526780


Currently based in London

I am 23 year old independent creative based in Cape Town, South Africa. I believe in creating eye-catching, conceptual work that makes an impression and has a strong presence and visual voice. I believe in experimentation and testing myself as a creative. I began my career in digital design in an e-commerce environment, moved through various freelance and in-office creative pursuits, and have now founded my own creative business, Juice.

Primary Experience

Secondary Experience

After completing a Fashion Certificate at the Vogue Condé Nast College, I immersed myself into three internships, each in different fields,  to gain industry exposure before starting my permanent position at Miss Selfridge.

London, United Kingdom
Art directed & styled the A/W 17 digital launch
Graphic creation for SS/18 
Social media content


Digital Design Intern | Illustrated People

Editorial Design Intern | British GQ

London, United Kingdom
Assisted the editorial team in the creation of  the various monthly issues
​Crafting of editorial spreads 
​GQ  Generation logo concept development 


March – November | Cape Town, South Africa
Campaign conceptualisation 
Food styling, photography, and image editing
Communication design: Mail Chimp | On-site assets
Packaging design

UCOOK | Junior Digital Designer

Independent Creative | Juice 

November 2018 – present | Cape Town, South Africa

Freelance creative 

Founding an independent design agency and clothing brand

Branding, illustration, content creation, art direction

Illustration & Digital Design Intern | Skinny Dip UK

London, United Kingdom

Assisted the textile and illustration team in the creation of illustrated prints for fashion accessories

​Worked with the digital design team creating  daily site assets 

​Designed icons and stickers for the site 

Miss Selfridge (Arcadia Group) | Junior Digital Designer

July- January | London, United Kingdom

Crafting design assets for  promotions and campaign across

the UK and other international sites

​Social media strategy and daily content creation

Illustration for various campaigns

Campaign conceptualisation 

Design School Internship | Digital Graphic Intern |

(2 month internship placement |  Cape Town / South Africa)

Hand crafted illustrations for various articles

Assisted the digital team produce web ready articles

Illustrated articles and social media content

Fashion Assistant | A Fashion Friend

June 2015 – October 17 | Cape Town, South Africa

​Conceptualised and created fashion articles for the blog page

​Hand-crafted illustrations for various articles 

Assisted the fashion team on various editorial shoots

​Styled "in-store now" posts

Provided general assistance in the form of admin, coffee runs and returns


Vogue Conde Nast College of Fashion & Design

(2017 | London, United Kingdom)

Vogue Fashion Certificate – specialised in Fashion Communication, Media and Business 

Awarded 'Excellence' and 'Top Fashion Media Student'


Red & Yellow School of Creative Business

(2014 – 2016 | Cape Town, South Africa)

Visual Communication specialising in art direction, illustration and graphic design



Amber Rose Pretorius

Former Head Of Brand at UCOOK


Amber Dodd

Senior Designer | Miss Selfridge 

Dylan Muhlenburg

Former Editor |


Raya Rossi

Former Creative Director | A Fashion Friend