I wanted Hadeda's visual language to be modular and interchangeable, and as diverse as its brand's offerings. Inspired by the natural forms of Southern Africa, I hand-painted a series of symbols, which can be swapped out and combined in each form of visual communication and which each hold their own meaning to the brand. The colour palette was informed by the colours of rich African soil and fauna. Kate from Hadeda needed help with website design, social media content and we are in the process of creating her online store – an ideal example of a full branding job.


Acrylic ink hand-painted symbols


Hadeda needed a holding page before the online book launched. I created a holding page that had simple subscriber form and displayed @hadeda_co live Instagram feed. A way to capture interested people and show off Hadeda's Instagram launch.


Vinyl stickers created for the pop-up launch. These were placed at the Old Charlbury House Gallery in Oxfordshire. 

Website creation ~

An online look book was created to act a preliminary holding page before the online store was launched