Bringing walls to life, Inna Edit is a creative framing studio based in the UK. Inspired by the many layers and variations of paper, woods and material involved in the framing process, the creative direction embraces collage as a form of visual communication. The brand name is set in a sophisticated serif font, contrasting the texture and experimentation of a multimedia approach, while the colour palette looks to artworks found in founder Jaime’s home. As the brand evolved, I was asked by the founder to create a series of oil pastel drawings as part of a creative collaboration.