Monikh is a fashion stylist, writer, and designer known for her signature "Lazy Luxury" style—chic, elevated, and effortless. She expertly curates a blend of standout designer pieces and high-street finds.

To bring her refined aesthetic to life through visual branding, a bespoke wordmark was created using custom typography. Each letterform was carefully proportioned and adjusted to feel uniquely personal and distinctive.

The brand symbol was inspired by Monikh’s collection of ceramic pots, introducing an organic element into the identity. Her wardrobe—rich in deep, expressive tones, informed the development of the colour palette, grounding the brand in her personal style.

A dedicated website was also designed to house her curated fashion content and blog posts, offering a cohesive digital space that reflects her aesthetic.