“Young, fun, innovative individuals giving rooibos the attention it deserves and embracing it for all that it is; f*cking delicious!”
Rooibar is a local Rooibos tea business that operates from the City Market in Cape Town. Their brand tone is cheeky and youth-facing. I was briefed to create an illustrated tee that their employees could wear that would communicate this brand attitude and showcase their product at the same time. I hand-sketched their well-loved glass jar and filled it with their classic fresh mint and lemon. The brand didn’t have any colour in their visual identity, so I suggested blush and red as the illustration colours, which worked really well with the simplistic black and white logo.