Hadeda
Brand Identity
Website & visual e-commerce building
Social media content creation
Illustration
I wanted Hadeda's visual language to be modular and interchangeable, and as diverse as its brand's offerings. Inspired by the natural forms of Southern Africa, I hand-painted a series of symbols, which can be swapped out and combined in each form of visual communication and which each hold their own meaning to the brand. The colour palette was informed by the colours of rich African soil and flora.
Event Window Design & Marketing Material
Website styling & curation
Mailer content creation & conceptualisation
Instagram content co-ordination