Wave Antiques is a fifth-generation family-run business nestled in the heart of Hatton Garden, London's renowned jewellery quarter. With over a century of expertise and a passion for preserving the beauty of bygone eras, they offer a captivating collection of antique treasures. After reaching a younger audience on Instagram, a rebrand was needed to visually redefine the evolution of the brand. To capture a unique, wave-like feeling through the text, a curvaceous detail was added to the ‘W’ & ‘Q. I then intertwined the W & A with a wave-like line for the brand mark. I then digitised the branding onto the website and worked closely with the team to set up an advanced ecommerce store with added functionalities to ensure a smooth and appealing shopping experience.