Pin and Poke is a facial acupuncturist brand started by Harriett Hare. Pin & Poke aims to enter the world of acupuncture and healing with a fresh approach, positivity and a touch of ‘witchy’ energy. Harriett wanted to create an identity that touched on her fascination with witchcraft, yet still felt fresh, chic and timeless.

Early 1800s fairytale books lead the typography; I altered the ‘N’ to create a pin-like shape and sourced the ampersand from a chinese-inspired font to hint at the ancient practice of acupuncture. Two brand symbols live as secondary visual elements for the brand – the first being two Ps holding a snake and needle shape, and the other a witchy fairy adapted from the cover of “The Witching Hour’ by Augustus Thomas.