Milliways is a plastic-free chewing gum brand founded in 2021. The brand takes a fresh, inclusive and playful approach to sustainability, educating the world on the fact that most chewing gum contains plastic ingredients! Working closely with the team as they launched a rebrand, I was able to execute the branding onto all necessary print and digital touchpoints, whilst simultaneously evolving and refining their creative identity. The work varied from packaging for in-store launches and press gifting to large digital screens in airports and of course animation and illustration for social media assets and major retailer announcements.