Breathwork with Paddy
Brand Identity
Website & visual e-commerce building
Social media content creation
Illustration
Body of water and the rhythmic flow of breath lead the inspiration for the branding work for ‘Breathwork with Paddy’. A delicate typographic setting formed the logo lock up, while I used experimental typography layouts to mimic the pace and movement of breath alongside a selection of hand-painted symbols to represent different stages of breath. A simplistic website and social media assets were created to launch his service.