Shrimps is a British luxury fashion label, best known for its statement outerwear and cult accessories. Working as Creative Content & Brand Coordinator, I was responsible for all graphic design, working from concept through to design delivery across all digital and social media platforms. These included newsletter designs, social media output (video and image), homepage updates, promotional materials and online showroom design. I worked closely with the founder to create visual stories depicting each collection, ensuring consistency across channels and alignment to the commercial calendar. I was also heavily involved in production, casting models, co-ordinating lookbooks and e-comm as well as shooting behind the scenes and overseeing retouching with meticulous attention to detail, and then managing the release across platforms. 

Working closely with the founder she created concepts and artworks that depict the collection’s theme and create a visual story for key marketing dates. Ensuring consistency across all channels. As well as managing and working to a social media calendar aligned with the brand’s critical path and commercial calendar. She was involved in Casting models and co-ordinating each lookbook, e-commerce and flat shot shoot. Capturing behind the scenes videos. Then translate visual assets to launch new collection entailing Retouching imagery. Providing retouching comments, checking colour accuracy, naming and filing correctly on the server and resizing for use across all necessary channels.