Topshop & Topman

Brand Identity

Website & visual e-commerce building

Social media content creation

Illustration

Working as Social Creative for Topshop & Topman entailed constantly innovating fresh, dynamic content for the global social channels. Merging my design knowledge and insight-driven thinking, I shaped the visual tone for both brands, resulting in engaging, innovative content. I was responsible for various regular tasks, from actioning weekly still life shoots showcasing newness to creatively conceptualising monthly product shoots, ensuring that content was reactive and 100% shoppable.

Managing the Instagram daily grid planners and sourcing influencer content strengthened my eye for curation. This experience proved valuable to my creative skill set, and I feel that in turn, I drove change in working processes and created new systems of organising content.

Christmas Gift Guide content creation for social media channels.

Photoshoot Conceptualisation

After the UK’s first lockdown, the feeling of freedom was overwhelming, particularly for the youthful individuals who form Topshop and Topman’s audience. Semi-restricted within borders of our country, people started seeing the beauty of their home countries and explored the depths of the UK staycation spots. This was a time when we could leave our restricted space, embrace our close friends and inhale nature. After travelling to Cornwall with friends, the concept sparked for me and I wanted to capture the lightness of the outdoors and power of friendship. We activated the shoot on social channels by launching an online competition to "Win a staycation with Topshop and Topman". Credits: Photographers: Moeez Ali & Morgane Lay | Videographer: Olivia Pringle | Art Director: Becky Wallace | Creative: Lucy-Rose Currie | Production: Madison Moss | HMU: Meredith Lacosse-Fitzmaurice